INTERNET MARKETING
In this video, I will walk you through the importance of tracking and prioritizing in digital marketing. I will explain why it is crucial to track specific metrics and how it can help you reverse engineer your budget. We will cover various tracking sources and their significance, such as direct browsing, Google organic search, Google My Business, social media, email, and referral traffic. By understanding and implementing these tracking methods, you can make informed decisions to improve your digital marketing strategies. No specific action is requested from the viewers in this video.
00:00 Introduction and Account Setup
01:15 Confirm Tracking Sources
02:56 Direct Browsing and Google Organic Search
04:25 Google My Business
04:48 Social Media
06:37 Facebook Alumni Groups
07:19 Yelp
07:53 Email
09:36 Referral Traffic
11:58 Building Backlinks
12:40 Paid Advertising
13:36 Offline Sources
14:31 Technical Issues and Routing Options
15:04 Tracking Phone Calls
15:58 Additional Notes and Questions