Having The Right Frame Of Mind

In this video, I discuss the crucial role of consistency in digital marketing. I emphasize the need to not get too caught up in metrics and analytics, but rather focus on providing consistent and valuable content. I highlight the importance of clean NAPs (Name, Address, Phone) across directory listings, optimized descriptions, and a strong connection between your website and Google My Business profile. I also stress the significance of consistent CTAs (Call-to-Actions) on your website to convert traffic into phone calls. By approaching Google My Business marketing with a customer-centric mindset, you can achieve success and align with Google’s goal of providing solutions to users’ problems.

0:00 Introduction

0:41 Optimizing Descriptions

1:08 Posting Unique Content

1:34 Serving the Customer

2:01 Aligning with Google’s Goal