Social media marketing for healthcare companies is about connecting medical professionals with their clients. Social media has quickly become an important marketing platform for businesses including healthcare companies. If you are not making proper use of social media marketing, you are missing out on opportunities to personalize your connection with new patients. Social media platforms serve as an important arena for cultivating a mutually beneficial dialogue. Stodzy is here to help you make the most of these important web-based platforms.
Use Social Media to Personalize Your Healthcare Business
Healthcare marketing and social media have quickly become inseparable. The prudent use of these social platforms brands your business appropriately, forging bonds with new customers, and strengthening existing customer relationships.
Everything from your company’s message on these platforms, to your selling proposition, target audience, and personalized brand is extremely important. In fact, even the font and color scheme you use plays a role in engaging audiences on social media platforms.
Meet with our social media marketing specialists to go over these subtle, yet important. details and we will develop an individualized social media marketing strategy to heighten awareness of your healthcare business.
The beauty of social media is it helps your healthcare practice connect with customers who have a genuine interest in your services. As long as you share valuable information and interact with this audience on a consistent basis, social media will help you build a loyal following that is likely to spread the word about your business to friends, family, and the community.
Social Networks Build Community
Contrary to popular opinion, people who use social media platforms really are willing to follow businesses such as healthcare companies on Facebook, Twitter, and other social networks. An informative and engaging Facebook page will help grow your healthcare practice, engage prospects, and boost your revenue. Satisfied patients will like and share your posts, type up positive reviews for fellow social media users to see, and encourage others in their networks to visit your practice.
Social media users have the potential to become advocates for your brand, working on your behalf as no-cost marketers who spread the word about the value of your healthcare company.
Quality Over Quantity
Increasing your follower base on social media is only a small part of social media marketing. The quality of your followers matters more than the aggregate figure. More specifically, locals in need of your healthcare services are the most important. Furthermore, it does not make sense to amass followers in other states or countries if they have no chance of converting into paying prospects.
The most valuable aspect of social media marketing is the ability to share content – in real-time – with locals who are likely to convert into paying patients. Stodzy knows exactly how to use social platforms to zero in on these locals and the demographics that matter the most – generating truly meaningful leads and converting them into loyal customers.
Spreading Incentives Through Social media
As most business owners know, convincing people to pay for services or products with regularity is largely accomplished by getting them on-site to prove the value of your healthcare company.
Instead of passing out flyers at get-togethers, let Stodzy spearhead your inbound marketing push through the strategic use of social media. When used properly, social media provides an incentive for locals to schedule a visit to your healthcare business. Stodzy’s social media specialists have a number of tactics to provide incentives to your social media followers:
- Social media giveaways
- Steering social media users to sales pages to demonstrate your value proposition
- Engagement through surveys
- Providing no-cost educational material to promote services
These are just some of the creative ways Stodzy utilizes social media marketing to bring locals in for a look at your company’s unique value offering. Truthfully, most people are hesitant to deviate from their current trusted doctor which is why personalized social media campaigns are so important. In fact, 41% of people say that social media influences their decision when choosing a doctor or other healthcare professional. Connecting medical professionals to clients, on a personal level, can help facilitate interest in the unique services your healthcare company has to offer.
Professional Healthcare Social Media Networking
There is a common misconception that any healthcare practice can master the nuances of social media simply because Facebook started out as an informal platform for college students. The truth is Facebook and other social media platforms have morphed into highly complex marketing tools. Social media marketing requires patience and hard work to get the most out of these tools. Delegating social media responsibilities to a part-time in-house employee will not get the job done.
In order to capitalize on the benefits of social media marketing, you need a team of proven professionals who know how to utilize social media platforms to cultivate meaningful and consistent connections with prospective and existing clients.
Stodzy has social media marketing perfected. Aside from helping healthcare companies forge meaningful connections on the many social media platforms, we go the extra mile by providing:
- Quantifiable results that measure the impact of social media marketing on your healthcare company’s bottom line
- Comprehensive analytics
- In-depth reports that demonstrate the true impact of social media marketing
- Insight from inbound marketing experts who have proven their ability to maximize user engagement on social media
Stodzy’s team specializes in social media marketing and is here to make the most out of your unique value capitalize on your healthcare company’s valuable services while also targeting the appropriate audience.
Let Stodzy engage your target audience through Facebook, Twitter, LinkedIn, and the other social media platforms. Our team of experts knows exactly how to build a valuable online community through engaging content that enhances your lead generation strategy.
Stodzy Internet Marketing is on Your Side
We have the nuances of internet marketing mastered. Our digital marketing specialists are here to help your healthcare business grow and ultimately realize its potential. Give us a call at 800-761-1426 or fill out our online contact form to learn more about our services.