When it comes to drug rehab marketing, the terms “drug rehab” and “marketing” put together might make some people feel squeamish. It makes the addiction treatment industry sound like some sort of soulless, sales-hungry business… I mean, do we market drug rehabs like we market a new kind of diet soda? Of course not!
The purpose of drug rehab marketing isn’t just to “get a sale” or make a profit. The purpose is to actually get the word out about your treatment program. It’s one of the only ways you can connect with people who truly need your life-saving services.
You need rehab marketing strategies that connect your facility with these people in need, while also connecting with them on an emotional level.
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