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Penalties can happen to any website, and it usually isn’t out of malicious intent. Google penalizes websites so they can sift through spam and deliver better, more accurate search results to users. However, after you’ve received a Google pena
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Over the last 20 years, the expansion of the internet and search engines like Google have changed the way people find and choose a healthcare provider. Even though most people start their search for a doctor online, inbound phone calls are still a vi
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Link building is one of those time consuming, yet utterly necessary SEO tasks that you simply can’t afford to skimp on. Understanding the nature in which other websites are linking to yours – and how you’re linking to them – is a vita
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There are a lot of low-cost marketing companies out there who will promise you results in just one month. You’ll get started working with them, see some results, but you’ll notice that these results don’t usually last very long. Perhaps your we
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Until the beginning of this year, the adoption of telehealth across healthcare practitioners has occurred at an obtusely slow rate. Although the industry began to see some growth in 2019 due to increasing customer demand, the COVID-19 pandemic has sp
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When you first get started with an online marketing strategy, it’s going to take some time to start seeing results. That being said, if you’re not tracking your marketing efforts and website data, you won’t be able to tell if your marketing str
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Local SEO is a fairly new strategy, however, it is more competitive than ever. Local search is an integral part of marketing any type of business in 2020, which is why it’s important to be familiar with the local SEO ranking factors that will make
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In a year where a global pandemic is increasing the need for quality health information and the demand for tele-health has skyrocketed, the industry of healthcare marketing has seen many different shifts in the way users search for information and in
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The way people surf the web has changed drastically since computers become a common household item. Before people became attached to their smartphones, they had to use a desktop computer to search the web and visit websites. Now, the use of mobile de
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