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Local SEO is a fairly new strategy, however, it is more competitive than ever. Local search is an integral part of marketing any type of business in 2020, which is why it’s important to be familiar with the local SEO ranking factors that will make
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In a year where a global pandemic is increasing the need for quality health information and the demand for tele-health has skyrocketed, the industry of healthcare marketing has seen many different shifts in the way users search for information and in
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The way people surf the web has changed drastically since computers become a common household item. Before people became attached to their smartphones, they had to use a desktop computer to search the web and visit websites. Now, the use of mobile de
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Over the last two decades, the senior living industry has grown exponentially. And, with increasing numbers of seniors using the internet today than ever before, assisted living facilities need to be able to increase their online visibility and show
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When many healthcare companies get started with their online marketing strategy, they tend to undermine the importance of blogging. Blogging is certainly one of the most time-consuming aspects of digital marketing – considering the fact that it
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Content is at the heart of every healthcare marketing strategy. Between the blog posts you publish on your website and the email newsletters you send out, most digital marketing strategies revolve around content in one way or another. But where
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Even though e-mail has been around for decades, it is still an essential marketing tool that can change the way you connect with new patients, retain current ones, and grow your dental practice. Today, many marketing agencies put a heavy focus on soc
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This week, Google was reported to begin offering upgraded Google My Business listings for $50 a month. Although the program has yet to be officially announced by Google, this subscription billing model seems to bring to life an idea that Google has e
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With 11 states and counting legalizing marijuana, the cannabis industry is more profitable than ever before. At the same time, the industry is highly regulated and competitive, so marketing cannabis brands effectively is challenging if you don’t ha
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