Stem cell therapy is an emerging intervention that is helping people from all walks of life heal from a variety of illness and injuries. With its increasing popularity, there has been a dramatic surge in the number of stem cell clinics opening nationwide.
If you own a stem cell clinic, your number one goal is to reach as many people as possible. Telling people about the life-changing services you provide is important, but you may not know how the basics of marketing a stem cell clinic.
The Biggest Fear Regarding Marketing a Stem Cell Clinic
If you are approaching the idea of marketing your stem cell clinic for the first time, you may have some questions and even some misgivings about the process. Perhaps the biggest fear you may have regarding stem cell clinic marketing is the service itself.
Putting the terms “stem cell therapy” and “marketing” together does on the surface seem like an odd pairing. When put together, it may come across like a soulless type of venture where money is the bottom line.
Obviously, this isn’t the case.
Stem cell therapy is a potentially life-saving service that can help many people overcome chronic injuries and debilitating diseases. Advertising the effectiveness of your services to a wide audience is priority number one.
However, an ineffective marketing campaign with shoddy planning done by a fly-by-night marketing agency will not only drive potential customers away—it will give an impression that you care more about profits than people.
Stodzy Internet Marketing understands these concerns and can help you.
We totally understand the fact that stem cell marketing can seem impersonal. We also understand that the processes involved in effective stem cell marketing can be intimidating. As a company with many years of experience and many satisfied clients, Stodzy Internet Marketing are pros at developing quality marketing campaigns that build your brand as well as your bottom line.
Most importantly, we will work with you in creating marketing content that has a human touch and let’s potential clients realize the value of your services and treatments. Your potential and returning clients will see you as a clinic that truly cares about their health and well-being and not as a revolving door of dollar signs.
A Comprehensive Stem Cell Marketing Strategy Guaranteed to Bring You Leads
What are ways that you can increase your clinic’s visibility? How can you create stem cell clinic marketing that builds trust? Achieving these goals requires a well thought out and diversified approach to digital marketing.
How does an effective stem cell digital marketing campaign begin? It begins with search engine optimization (SEO).
What is SEO?
If you have started to poke your head into the world of online marketing, you have heard this term—but what does it mean? In a nutshell, SEO will get you seen by powerful search engines such as Google and Bing. The search engine can be seen as a digital librarian that steers you to the information you need and desire.
These search engines are made up of algorithms that provide you (and your prospective clients) the most relevant and useful information. Your number one goal in marketing your stem cell clinic is to get on the first page of search engines. It is said that when people search for services on the internet, 60% won’t venture past the first page.
At Stodzy Internet Marketing, we create quality stem cell marketing strategies that will help your clinic get to that coveted first page. We are able to do so by implementing the following strategies:
- Provide Quality Content—First and foremost, your website needs quality content that has value to your clients. This content can be provided through articles and blogs. With quality content, potential and returning clients will be more inclined to give your site a further look—and you can see increased traffic.
- Keywords—The keywords that people type into search engines are analyzed by the search engine in order to direct them to the most relevant content. The content you offer needs to be to be optimized to be specific to ones your audience is likely to search. In order to get the premium real estate on search engine, the pros at Stodzy Internet Marketing can create a wide variety of optimized keywords that increase your chances of being seen.
- Backlinks—Backlinks are links to your website that exist on other web pages. When other site links to your website (especially a reputable website), search engines takes notice. Each backlink is seen as a vote of confidence and will give your site extra credibility. At Stodzy, we can help you earn these valuable backlinks through creating meaningful content as well as networking with other stem cell clinics and similar industries for collaboration.
These strategies are not designed to give you a quick bump in views; instead, the stem cell marketing strategies developed by Stodzy Internet Marketing will build your business and brand for the long run.
Besides SEO, Stodzy Internet Marketing creates stem cell marketing strategies that harness the immense power of social media.
Using Social Media to Build Your Brand
It is no surprise that millions of people spend several hours of their day on social media platforms such as Facebook and Twitter. With the advances in mobile phone technologies, many people are using the internet from their Smartphones and tablets. This creates a HUGE market for your stem cell clinic to reach prospective clients and build a community.
Stodzy can help you grow and foster that sense of community by creating stem cell marketing plans optimized for social media platforms. We can link your valuable blog content and articles to your social media pages. We will design your social media pages so they can be an additional valuable resource for clients as they do research. Additionally, we can create ads that can reach an even wider audience. In general, placing a Facebook ad is cheaper than other forms of advertising. In many ways, you can use Facebook, Twitter and other social media platforms as another search engine—and as a result, you can reach even more people.
Content, Content, Content
Let’s circle back and talk more about content. To put it bluntly, having quality content on a consistent and regular basis is a huge component of quality stem cell services marketing. The process of creating quality content is an art form and can seem daunting in its approach.
Stodzy Internet Marketing has a team of experienced writers that will create informative blogs and articles that cover the benefits of stem cell therapies as well as the types of therapy. Our experienced writing team perform extensive research and take the time to create content that is informative, authoritative and engaging.
Having high-quality content means that it is more likely to be read and that means more traffic coming to your website or social media pages. This also increases the chances that your content will be linked to other websites and resources. This helps to amplify your clinic’s visibility and helps your website get on the first page of searches.
Exploring the World of PPC Campaigns
In order to effectively market your stem cell clinic, you need to be open to options that will help you grow. One tool that can be effective is PPC (pay-per-click) campaigns. PPC campaigns can be expensive but can be valuable in reaching larger audiences and bringing in more leads to your business.
The dedicated and experienced team at Stodzy Internet Marketing can create PPC campaigns featuring specific keywords that can get more views to your website. In addition to quality ads, Stodzy can create landing pages that will direct clients to the relevant information they need to make the best-informed decisions.
Leaving No Stone Unturned
As already stated, marketing your stem cell services requires a multi-faceted approach. An often-overlooked part of a stem cell marketing campaign is email and word-of-mouth campaigns. These campaigns are organic, highly personal and can help engage current and prospective clients to strengthen the sense of community.
Stodzy Internet Marketing can create and maintain email lists to help you keep in touch with your clients. While people often delete their emails, they always check emails on a daily basis. From email lists, you can create newsletters and other forms of communication that keeps your clients engaged. You can share success stories and emerging treatments that create a sense of hope and excitement.
Additionally, people can share their testimonials and how stem cell therapy helped them recover. This word-of-mouth marketing is still highly influential and helps steer clients to your website.
Call Stodzy Internet Marketing Today
Marketing a stem cell clinic is a difficult undertaking and is one you cannot take on alone. Stem cell marketing is a considerable investment of both time and money, and you must choose wisely when seeking marketing services.
Stodzy Internet Marketing has garnered a well-earned reputation for creating stem cell marketing campaigns that are proven to work and are customizable to your specific and unique needs. Our dedicated team will take the time to understand your business and will work with you in creating a campaign that fits your goals and budget.
Give us a call today to schedule your complimentary assessment.