An effective e-mail newsletter will consist of an attention-grabbing subject line, a concise body that delivers a clear message, links to your website, and an attractive CTA. Sometimes, your newsletters may consist of blog posts and industry-related news headlines, and other times you may include photos or videos to further engage your audience. Or, you may send out a promotional offer or a monthly newsletter introducing your specials for that month. These one-time targeted group emails are great, but you can take your medspa marketing to the next level using marketing automation software.
E-mail automation software allows you to send out messages in a particular series that is targeted towards a specific demographic. Automation campaigns allow you to time your e-mails correctly, stop sending them to recipients who have responded, and track which actions your readers are taking.
For example, you may want to target a group of people for laser hair removal treatments. In this case, you would set up a sequence of e-mails about hair removal. The first e-mail might contain some informative blog articles while the second might go more in-depth about the specific hair removal treatments that you offer. If a user still hasn’t taken any action on your e-mail, another email may come trying to incentivize the reader to call and schedule an appointment.
When your e-mails are timely, relevant, and contain an irresistible CTA, you’re bound to watch your medspa grow. Our marketing experts at Stodzy have perfected e-mail marketing strategies for small and large businesses alike. We’ll consider your target audience, open rates, click-through-rates (CTRs), and your e-mail list growth rate to develop the most efficient e-mail strategy for you. By making your emails interesting, educational, and strategic, your recipients will actually look forward to your next message, putting you that much further ahead of the competition.