Social media is not designed to bring you clients.
Social media is all about connection. Whether it is connecting to another human or to a brand, social media sites such as Facebook and Twitter have become a daily tool for people to stay connected to others.
So what does that mean for the addiction treatment industry and social media?
It means a few things, and we will start with branding your addiction treatment facility.
Branding Your Drug Rehab Through Social Media is Essential
Branding is essentially what determines a prospective client’s view of your drug rehab. It is your voice. Social media is one of the main avenues that can be utilized to build your brand and convert traffic into admits.
Even with all of the technology that surrounds us, one of the greatest factors in deciding to go with your drug rehab is the message that your brand portrays on the internet. With social media, you have the opportunity to decide what your message is to potential clients and how to continue connecting to past clients.
Social media platforms give you the chance to gain trust with your audience by sharing high-quality, valuable content, creating a community of followers, and using networking to build relationships with other industry related professionals.
Building a Recovery Community with Social Media
The addiction and recovery communities are very passionate. They enjoy learning about recovery, sharing stories of hope, and keeping up to date with new ideas and treatment options to help those who have yet to find recovery.
Tap into that community! Social media gives you the perfect mechanism to do just that.
The bigger a following that is built, the more people will be able to see the amazing content being produced by our content marketing team that is tailored for the addiction treatment industry. The goal is to write informative content and spread it through social media. That provides value and information to this particular piece of content.
These articles have the potential to go viral. When one of these articles gets shared, it is not uncommon for us to bring hundreds, if not thousands, of hits to your treatment website in a single day. Social media has the potential to exponentially increase awareness of your treatment center.
Do you want proof?? See for yourself – “Why Sober Is Sexy.”
If you understand by now why you should use Stodzy, call us at 800-761-1426. If not, continue reading.
Using Social Media to Build Brand Advocates Through Alumni
In today’s world, the best way to keep in touch with your treatment alumni is through social media and email marketing. Social media works particularly well for the addiction treatment industry because it gives us a platform to be in constant communication with alumni.
Addiction treatment centers save lives, and there is nothing more influential than a graduated client telling his friends, family, and other struggling addicts about the great experience he or she had with your treatment facility.
Social media is the perfect way to keep in touch with these success stories. Once we set up our system to incentivize your alumni to like and follow your social media profiles, we stay diligent to keep in touch with your graduated clients. We do this by…
- Posting articles for them to read that will help with their recovery.
- Keeping them informed of alumni events and reunions.
- Keep track of their progress after leaving your drug rehab, and being there in case of relapse.
- Reminding them of the great work your treatment center does, and that you are available to help any loved ones or friends who may be in need of treatment.
Could you think of a better way to market a treatment center than to introduce people into a life of recovery and have that person tell people about how much you helped them? If you can think of something please let us know.
Using Social Media as a Networking Tool
Our approach is simple.
If you wan’t to build a social media network, you must be social.
We have already discussed how we use social media to build links to your addiction treatment website, but it’s worth mentioning again. Social media platforms (especially Twitter) gives us a full range of potential contacts and networks that we’ve established. The main objective of any social media platform is making connections, whether to other people or commercial profiles.
We use these contacts to earn links on other industry related websites. Social media provides us with the opportunity to contact and brainstorm with other professionals, and find ways that we can network and cross promote.
Not only does this form of networking earn contacts and links, this variable of social media marketing will help increase your rankings on Google by portraying a highly valuable website, with high-quality content.
To put it simply, we use social media to meet people and build relationships for your addiction treatment facility. How does
the saying go? “It’s not what you know, it’s who you know.”
Why Would I Hire a Company When I Could Do It Myself?
We know what you are thinking. Most companies think that bringing online marketing in house is a good idea. Ultimately that is your decision, but we have seen this happen before.
Everyone uses Facebook, some people use Twitter and other social media sites. It seems simple enough. You may think it is a better idea to hire an in-house employee to manage your social media accounts.
Here is what you will be missing out on if you decide to go that route.
Stodzy Internet Marketing Knows Social Media for the Addiction Rehab Industry
Back to the original question, why would you want to hire us when you could hire an amateur?
Simply put, you would be wasting your money.
“If you think it’s expensive hiring a professional, wait til you hire an amateur.”
– Red Adair
The pros at Stodzy are the nation’s foremost experts in social media marketing for the addiction treatment industry. We are transparent in our methods, we are transparent in our work and we love working with good people to help with the addiction epidemic.
Our goal is to build a community around your drug rehab and utilize each social media network’s strengths to do so. Here at Stodzy, you will be gaining more than just a few social media posts a day. We will be building your community by using high-quality, share-worthy content to gain followers and trust. We will be keeping track of alumni through social media, and email marketing, and we will be utilizing branding tactics and advertising to increase awareness of your addiction treatment center.
Community is one of recovery’s strongest assets, let’s build some together!