SEO is the strategic use of key phrases, keywords, and local identifiers throughout the entirety of your website in order to establish an online authority so that Google puts your business at the top of the relevant search results. This organic discovery is much more effective than paying for outbound advertisements that come off as overly pitchy and unnatural.
Prospective clients who find your business through relevant search results are more likely to convert into paying customers as the discovery was made in an organic way rather than with the prodding of an overt outbound sales ad. Once your online content is optimized for search engines, it will prove to be the gift that keeps on giving – directing clients to your business on a consistent basis.
Reaching the first page of Google’s SERPs has quickly become the most important and effective means of growing a business. Traffic stemming from Google has the highest possible conversion rate. Ideally, your online content will be optimized to the point that it is the top search result on the first page. After all, most prospective clients will not search past the first couple of pages so it is crucial that your website is ranking well on Google’s SERPs.
Increasing Google search traffic is one of the most important aspects of SEO. The logic in targeting those who use Google and other search engines is these intent behind the user’s search. In other words, these are the most coveted individuals as they are on the poise of converting into paying customers. Don’t assume an abundance of online visits to your homepage or Facebook page will suffice. Traffic stemming from Google users really is more important as these individuals are in a buying mindset.
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