So we all know the competition in the world of addiction treatment is fierce.
Facilities all want their beds filled all the time, but with more and more centers opening across the country it’s becoming an every man for themselves industry.
So with all this competition how can you keep your brand relevant?
It Starts with Branding
When you think of some of the major treatment centers like Betty Ford and Promises, their names are automatically associated with drug addiction treatment.
Their brands became well-known names when celebrities like Lindsay Lohan and Britney Spears attended their facilities. This grew their branding because in potential client’s minds if it’s good enough for a celebrity then it must be right for me.
Once their name was out there, a facility like promises used the internet to expand their reach and stay relevant even today.
Branding is your identity, your values and how your business presents to the world.
So now I know you are itching to know how they stayed relevant in the world of drug rehabs.
What is Relevant?
For us here at Stodzy, relevance is being able to communicate with your target audience and understanding their needs. With addiction treatment, it is obviously a touchy subject, but don’t let that stop you from creating content that is engaging and even controversial.
Staying relevant with drug addicts and their families can seem like an impossible mission but if you are creating content that has an intent behind it, it will help readers remember your brand and business.
Make the Client’s Needs Your Top Priority
When new clients come to us at Stodzy we ask a few basic questions to understand your wants and needs as a business, but even more importantly who your target clientele is.
Once we have your brand’s message and target audience, we have a better idea of the type of content and posts that will remain relevant to them. The idea is to start an open dialogue with your audience by using content that elicits emotion and will hopefully cause a reaction.
Reactions keep you relevant. Remember that.
Keep the Brainstorm Session Coming
Finally, as digital marketers we always want to try new creative ideas.
Coming up with new and effective ways to reach your target audience and remain relevant is a must. We here at Stodzy always utilize the latest in internet marketing to achieve a larger reach for our clients.
I can’t give away all our secrets, so contact Stodzy Internet Marketing today if you are interested in learning more about how to keep your drug treatment center relevant in the vast ocean that is the internet.
Until next time.