Marketing a behavioral health facility is different from traditional businesses. People don’t make impulse decisions when seeking mental health or addiction treatment. Instead, they take time to research, compare options, and find the best fit—making call tracking metrics crucial for identifying effective marketing efforts.
Many facilities spend thousands on marketing, but without call tracking metrics, it’s impossible to know which strategies are working.
At Stodzy, we specialize in helping behavioral health centers track, analyze, and optimize their marketing efforts. With website call and phone lead analytics, we provide the insights you need to:
- Increase patient admissions
- Reduce wasted ad spend
- Optimize marketing campaigns for better ROI
If you want more leads, higher conversions, and a smarter strategy, let Stodzy handle your marketing. You focus on providing exceptional patient care—we’ll make sure the right people find you.
What Is Call Tracking & How Does It Work?
Call tracking allows businesses to monitor, analyze, and attribute phone calls to specific marketing efforts. Behavioral health facilities can assign unique phone numbers to different advertising channels—Google Ads, SEO, social media, or referral sites.
When a potential patient dials a tracking number, the system records:
- Call Source: Google Ads, organic search, social media, or referrals
- Caller Details: Location, phone number, and call duration
- Call Recordings & Transcriptions: Used for training and service improvement
- First-Time vs. Repeat Callers: Helps track new patient acquisition
By integrating call tracking for marketing with Google Analytics or a CRM, facilities gain deeper insights into patient interactions. This leads to smarter marketing decisions and higher patient conversions.
How Call Tracking Works
1. Assigning Unique Phone Numbers
Each marketing channel gets a dedicated phone number to track performance. For example, your Google Ads, social media ads, and website will all have separate numbers.
2. Call Routing & Recording
Calls are routed to the appropriate department or intake coordinator, ensuring a seamless experience. Call recordings help identify patient concerns and improve staff training.
3. Integration with Analytics Tools
Connecting call tracking marketing with Google Analytics enables facilities to track call conversions alongside website engagement and ad performance.
4. Data Analysis & Reporting
Marketing teams analyze call data to identify:
- High-performing ads, keywords, and campaigns
- Peak call times to optimize staff availability
- Missed calls and opportunities for follow-ups
By implementing phone lead tracking, treatment centers can better measure conversion rates and improve intake processes, ensuring that no valuable lead is lost.
Why Use Call Tracking?
- Improve Marketing ROI: By identifying which marketing channels drive the most patient inquiries, treatment centers can eliminate ineffective strategies and maximize their budget.
- Optimize Website Performance: With website call tracking, facilities can see how visitors interact with content before calling. This helps improve website messaging, navigation, and conversion rates.
- Enhance Patient Experience: Call lead tracking ensures calls are handled professionally and promptly. This improves patient satisfaction and conversion rates.
- Gain a Competitive Advantage: Many healthcare facilities haven’t implemented advanced marketing call tracking. Those who do can dominate their market and capture more leads.
How to Set Up Call Tracking Metrics
Step 1: Define Your Goals
Before setting up call tracking, decide what you want to achieve. Are you looking to increase patient inquiries, improve call handling, or maximize ad ROI?
Step 2: Choose a Call Tracking Platform
Top providers include:
- CallRail: Best for dynamic tracking and Google Ads integration
- WhatConverts: Great for lead tracking and keyword analytics
- CallTrackingMetrics: HIPAA-compliant for healthcare facilities
Step 3: Assign Tracking Numbers to Campaigns
Use different tracking numbers for:
- PPC Ads (Google, Bing)
- SEO & Organic Traffic
- Social Media Ads (Facebook, Instagram)
- Referral Sites & Directories
Step 4: Integrate with CRM & Analytics
Connecting call tracking for marketing with Google Analytics provides a complete view of patient interactions and conversions.
Step 5: Train Staff & Optimize Call Handling
A well-trained team can turn inquiries into patient admissions. Call tracking data helps refine call scripts, improve response times, and enhance communication.
How Stodzy Uses Call Tracking to Grow Your Facility
At Stodzy, we don’t just track calls—we turn them into real patient admissions. Why use call tracking? To optimize your marketing efforts and drive more conversions.
- Call Attribution: We track which marketing efforts drive calls and eliminate underperforming campaigns.
- Call Quality Analysis: We don’t just count calls; we analyze them to determine which convert into actual patients.
- SEO & Google Ads Optimization: We adjust your budget to target high-intent patients seeking treatment.
- Call Recording & Staff Training: We use real call data to train your team and increase admission rates.
Our call tracking marketing clearly clarifies where your marketing budget is going. This means less wasted spending and more patient admissions.
How Call Tracking Metrics Improve Behavioral Health Marketing
Identify High-Performing Marketing Channels
- Focus on strategies that drive patient inquiries
- Cut out ineffective marketing campaigns
- Increase high-quality, high-intent patient calls
By leveraging lead generation call tracking, treatment centers can track which sources generate serious inquiries, helping them focus on high-value marketing efforts.
Optimize Ad Spend & Improve ROI
- Track which campaigns & keywords drive the most calls
- Adjust budgets for maximum ROI
- Focus on lead conversion, not just clicks
Enhance Patient Experience & Increase Conversions
- Personalize follow-ups for first-time vs. repeat callers
- Train staff to handle sensitive patient inquiries with care
- Improve response time to reduce lost leads
Phone lead tracking helps facilities monitor call patterns, response times, and follow-ups—ensuring no potential patient is lost.
Reduce Missed Calls & Capture More Admissions
- Set up real-time missed call alerts
- Automate follow-ups via SMS & email
- Optimize staff schedules to reduce unanswered calls
Missed calls = missed patients. With website call tracking, treatment centers can identify missed calls and adjust staffing to prevent revenue loss. Stodzy helps you fix that.
Why Behavioral Health Facilities Trust Stodzy
- We Specialize in Behavioral Health Marketing: Unlike generic agencies, we focus on treatment centers & mental health facilities.
- We Deliver Real Admissions, Not Just More Calls: Our data-driven strategies increase actual patient enrollments.
- HIPAA-Compliant & Ethical Marketing: We protect patient data and ensure compliance with privacy laws.
- Proven Results for Treatment Centers
- 30-65% increase in patient admissions
- Higher ROI on ad spend
- Fewer missed calls, more converted inquiries
Our customized lead generation call tracking approach helps behavioral health facilities build lasting patient trust while driving sustainable growth.
Boost Patient Admissions With Stodzy’s Call Tracking Metrics
Implementing call tracking metrics is a game-changer—but only if done right. With Stodzy, you’ll gain clear insights into your marketing performance, allowing you to maximize your budget and increase patient admissions. Our data-driven strategies ensure that every marketing dollar is spent efficiently, helping you connect with more people who need your services.
Don’t let missed calls cost you admissions—take control today.
Contact Stodzy now and let’s grow your treatment center together.