Local Search Marketing: Help Your Healthcare Company Bring In More Business

Organic Search Traffic

Google map listings are certainly important, however, there are several other important aspects in developing an effective local search marketing campaign. Google will only permit one address per business. If you have several locations, it will be much more challenging to enhance your company’s local search rankings for all of your locations. For example, healthcare service providers typically market their services to several locations rather than a single town or city.  This means the challenge of catalyzing organic search traffic is that much more complex.  Spiking online traffic for several locations requires other strategies outside of simply implementing local SEO marketing. The solution is developing high-quality content that is squarely centered on the intent of the users.

The generation of creating captivating online content is one of our SEO specialties.  Lean on us for assistance and we will create engaging content that spikes your local organic traffic. Grabbing the attention of prospective clients via content is inherently challenging. Each page of your online content must be carefully optimized for search engines. Furthermore, the content should be presented in a manner that considers the reader’s user experience. Every user that visits the page should find the information presented to be insightful or helpful in some manner. Ideally, your online content should serve the purpose of informing your audience and offering resolutions to their questions and concerns.

However, the content must also be laced with specific key phrases, keywords, and local identifiers that improve its ranking on search engines. This strategy will increase your site’s visibility and convert visitors into paying customers. The more organic the discovery of your online content will ultimately lead to more prospects and an increase in sales.

Map Listings

Every healthcare business should be listed in Google’s business directory. Relying solely on local listings will not guarantee to help your business win the local search marketing competition, but it will certainly help.  Map listings are typically toward the top of the SERPs after a local search is conducted. These listings are often positioned below pay per click advertisements, also known as PPCs.  

Google’s My Business listings provide a helpful platform that displays your healthcare company’s services when someone conducts a localized search.  As long as your company ranks in the local three-pack, organic leads are more likely to find your information as opposed to that of the competition.  After all, every single phone call and email matters as it has the potential to translate to a paying customer.  

For example, if you were to search Google for “Boca internet marketing businesses”, you would find Stodzy Internet Marketing prominently featured in the SERPs. In other words, the local search marketing strategy detailed above really does work. 

Google has a number of unique local SEO ranking factors. One particularly important factor is the number of reviews. Furthermore, traction through the Google+ business listing also matters.  Our team has all these details mastered. Put your faith in us and we will sweat all the small stuff of local search marketing on your behalf.

Timely And Ongoing Assistance With Exactly What You Need For Effective Local Search Marketing

There is no sense in attempting to master the subtleties of local search marketing on your own when our SEO experts are here to lend invaluable assistance.  Lean on Stodzy for your healthcare marketing challenges and we will do the work to bring new patients to your practice, healthcare business, or other medical-related enterprises in the industries we serve.  Even if you have a minor interest in local search marketing, our assistance will prove helpful in connecting you to locals who need your company’s unique value offering. 

The optimization of local search results for your healthcare business ultimately ensures you get the most out of your marketing efforts.  Once you are at the top of the local search rankings, you will finally be able to rest easy knowing your online content is doing everything possible to steer new clients your way.  However, it is not enough to simply gear your content toward people in a certain town or zip code unless your healthcare business is comparably small or limited in scope.  

There is a good chance that your overarching challenge is connecting with clients across several cities and states. Trust our team to build the web-based bridges to clients in these locales and your local search marketing campaign will maximize its impact. If you are looking for a reliable team to handle local search marketing for your business, give Stodzy a call today!