An eating disorder can be a difficult thing to discuss. Since people are sensitive about the topic, eating disorder clinic marketing needs to take a different route to get clients than traditional marketing. In many cases, marketing for a mental health or rehab clinic comes down to connections, not selling a product or a service.
The American Society for Nutrition notes that the incidence of eating disorders is on the rise. While marketing itself is usually about closing a sale, that’s not necessarily the case here. An institution involved in solving eating disorders should focus less on “selling” and more on “helping” the client. This change of focus is crucial for the business to have the right tone and approach to marketing. However, the style and approach are only the first steps toward getting noticed.
The Digital Revolution in Marketing
The world has changed its marketing since the internet came on the scene in the 90s. Most businesses market online, but not just because the medium offers the largest audience. The cost of online marketing is much more manageable when compared with marketing through traditional means. A radio or TV ad could run into the thousands to make and thousands more to get onto mass media. These types of media exposure have been losing their audience to the online space with the advent of social media and other easy ways to connect to an audience.
For eating disorder clinic marketing, these marketing channels offer many choices in what the business can do to get new leads and drive more traffic to their business sites. It also allows the institution to build relationships like no other medium can. In dealing with eating disorders, relationships are crucial to success. A business that wants to form a strong connection with potential clients should rely on digital marketing to build those connections.
Why Rely on Digital Marketing?
Simply put, digital marketing offers an eating disorder clinic the best coverage for the lowest cost. We can say this because we understand how digital marketing works to build connections and help potential clients make up their minds. Digital marketing is a powerful tool for small businesses because of:
- Low-Cost CPA: Out of all the marketing channels that a business can invest in, digital marketing has the lowest entry cost and requires the least amount of money to see returns.
- Targeting: Digital marketing relies on targeting, which qualifies leads before they get an ad. This reduces the number of leads that aren’t a good fit for the business and increases the chance of a conversion.
- Raise Awareness: The goal of institutions engaged in eating disorder clinic marketing is to save people’s lives. Getting the message out to a wider audience increases the likelihood of this happening.
To achieve these things, a business can adopt the following three eating disorder clinic marketing strategies.
1. Growing a Brand Through Social Media
It’s no secret that social media outreach has helped many brands become more well-known to their clientele. Forbes mentions that Americans spend more than 1300 hours on social media through 2020. Social media has become part of many people’s daily routines, and that’s why it’s one of the best ways to build a community.
Groups and pages can set up marketing strategies to get more people to like and share their posts, reaching wider audiences. However, the power of social media stems from its use of targeted advertising. No advertising methodology is as robust as targeted ads.
The information social media sites get from their audience makes it much easier to target relevant ads to people to get them clicking through to your landing page or website. The goal of an institution’s social media marketing campaign should be about building the community. The marketing aspect comes in later on. Organic interaction with the audience can help build the brand and make more human connections with potential clients.
2. Search Engine Optimization (SEO)
Search engine optimization (SEO) is still a crucial part of marketing, even though many people think it isn’t. In the early days of the internet, SEO was simple, and a business could rank on the top three pages in a search engine by stuffing tons of keywords into its content. SEO allows a website to be human-readable while still letting the search engine know the intent of the content.
Search engines have shifted their focus from bare keywords to intent-based searches in recent years. Simplified, intent-based search hopes to match a searcher with a site that meets their needs based on their question. SEO will get your content out to the right audience, but only if that content is good content and it’s produced regularly. Search engines hate serving up stale content to their audiences.
3. Content Marketing to Raise Awareness
Content marketing is an excellent method of eating disorder clinic marketing because it allows the institution to show off what makes it unique. A content marketing strategy helps the business sort out what it wants to do with its content and release it to the public.
As mentioned above, SEO is a crucial part of getting these pieces found by search engines. Each blog that a company posts on its website are seen as new content for the search engine. Fresh content means that the site is likely to rank better on the search engine results page.
Another crucial component of good content based on SEO is backlinks. Developing healthy backlinks by linking to other authority sites allows a business to increase its authority score. This increase means that the search engine trusts information from the site more than others. To back this up, the website’s blog should deal with factual information and avoid speculation where possible. The more factual the report, the more valuable it will be, and the more it suits the searcher’s intent.
Digital Marketing for Eating Disorder Clinics Can Be a Game Changer
A business that wants to be recognized and grow a community has a lot of options in this day and age. The internet has made marketing easier to accomplish while significantly decreasing the cost.
Eating disorder clinic marketing can’t look at traditional advertising to raise awareness and connect to potential clients. Instead, they need to approach it in a less direct way. Blog posting and social media strategies can help get the message in front of the right eyes.
Eating Disorder Clinic Marketing at Stodzy Internet Marketing
Yes, you want your business to stay afloat. The beautiful thing about treatment is that you can only do so by helping more people. Effective marketing campaigns not only bring in new treatment leads but also lets people know that your help is available.
At Stodzy Internet Marketing, we bring eating disorder clinic marketing to a new level. For the past ten years, we’ve taken eating disorder facilities and increased traffic, leads, and income. Providing ROI-based campaigns, our knowledge of the industry matches our services and data-driven results. Contact us for a free SEO audit today.
