Contrary to popular opinion, email marketing is still a highly effective platform for rehabilitation businesses to capitalize on establishing constant contact with prospective and existing clients. There is no guarantee prospective and current customers will wade through the seemingly endless amount of social media content to find and read your rehabilitation company’s posts. Furthermore, your online content might not make it to the first page or two of search engine results pages (SERPs).
Email marketing puts your rehabilitation facility and its value proposition directly in front of current customers as well as potential customers. It would be counterproductive to invest all of your marketing efforts solely on Facebook or SEO when Facebook and search engines have the potential to alter their algorithm – wreaking havoc on your marketing strategy.
While social media marketing is dynamic, mental health facility email marketing is comparably static, meaning it will prove consistent across posterity. This tried and true method of connecting with locals ensures your rehabilitation company’s mission is put directly in the face of your target audience.
Stodzy has gone to great lengths to create a full-service, comprehensive email marketing strategy for rehabilitation and mental health companies nationwide. The goal is to use email marketing to expand your company’s target audience and ultimately convert prospects into paying clients. Aside from bringing more patients into the fold, a professional email marketing strategy will also further engage your current client base. This ongoing engagement greatly increases the chances of retaining your client base.
Our inbound marketing specialists at Stodzy have created a detailed keystroke program that allows us to directly embed our services into patient portals and customized alumni programs. An email permission form is inserted in the discharge procedure of each client, ensuring we collect new contacts and obtain permission to reach out to them through email newsletters.
After the contact information is received, an individual at your facility will add the new contact to the email list or transmit it to us so we can add the client’s information to the campaign. You will also have the ability to communicate with our team about upcoming alumni events and helpful/important information for your patients and we will be sure to add that to the campaign. Our team at Stodzy is dedicated to helping your rehabilitation facility maintain important relationships and build new ones as time progresses.
Our team at Stodzy is dedicated to helping your rehabilitation facility maintain important relationships and build new ones as time progresses.
Plenty of patients will avoid their doctor or other healthcare provider until they experience health issues. Maintaining a consistent rehabilitation facility marketing campaign will almost ensure that former clients will return to your practice for all of their rehabilitation and mental health needs.
Out of sight, out of mind.
If your rehabilitation facility does not put emails front and center – before your competition and in front of your clients – your former patients will inevitably forget about your services and move on to the next mental health treatment provider. It takes one reminder via your email campaign to plant a mental seed in a former patient’s mind that your team is still ready and willing to provide the professional rehabilitation services they need.
Stodzy has over a decade of experience collaborating with rehabilitation facilities and mental health service providers across the nation. We have worked with countless rehabilitation facilities that offer aftercare programs and we have found that email marketing is the most effective means of remaining in touch with patients long after your services are provided.
Let the Stodzy team spearhead your email marketing campaign and reinforce these valuable relationships as your practice continues to benefit from their continued business. Furthermore, our dedicated email marketing campaigns strive to inspire your clients to write authentic online reviews that will ultimately cultivate new leads.
Our team of rehabilitation facility and mental health services email marketers are here to engage your online audience, converting prospects into paying customers. Let our digital marketing specialists handle your rehabilitation facility email marketing and we promise that you will not be disappointed. You can reach our inbound marketing team by dialing 800-761-1426 or filling out our online contact form.
Mental Health services and rehabilitation Marketing
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