Mental health facility marketing can be a touchy subject. No one wants to be “sold” mental health solutions. Even institutions involved in this type of marketing need to look at things from a new perspective. The average individual dealing with mental health problems doesn’t want to be sold a solution. Instead, they feel more confident in treatment when a genuine human connection is involved. The NIMH mentions that almost one-fifth of the US adult population lives with a mental illness of some sort. A mental health facility can’t convert new clients using typical marketing strategies. Digital strategies are much better for mental health facility marketing, as we see here.
The New Paradigm of Digital Marketing
Digital marketing represents a shift in perspectives. Traditional marketing tried to play the numbers game, where the institution would blanket the medium with a message and hope it would resonate with the correct people. Digital marketing is a bit different since it looks at targeted responses to marketing. Targeted marketing uses the information supplied by the user to generate better ad suggestions for them. In digital marketing, three core tenets make it suitable for small businesses:
- Filtered Audience: Targeted advertising ensures that the people who see a particular ad are already inclined to click on ads of that type. Digital marketing uses profiles to help narrow down the potentially interested audience.
- Lower Cost: One of the significant barriers to entry for traditional marketing is the massive cost of advertising media. Digital marketing keeps the price low and has the highest acquisition rate per cost of any advertising medium available today.
Get The Message Out: While the internet has made it easier for businesses to get started, it’s also increased competition for attention. Digital marketing gives businesses the same platform as large corporations to get their message in front of the right eyes.
The name of the game in digital marketing is lead generation. Mental Health Facility marketing relies on leads to build relationships with translate into qualified clients. It’s not about selling something – it’s about helping people. However, the institution can’t help people who don’t want its help. How do you determine who genuinely wants the organization’s help? These digital marketing strategies can help significantly.
1. SEO Makes the World Go Round
Search Engine Optimization (SEO) builds content on a site that makes it readable to both search engine indexing bots and humans. Moz defines it as a methodology of making your site appear higher in search engine results. SEO has long been a crucial part of digital marketing, but its importance has shifted and changed over time. Today, search engines base their results on the intent of the searcher. For them to get the correct information to the right people, they rely on several metrics, including:
- Keywords: A keyword or keyphrase are words that are directly related to the topic the website is discussing. It’s essential to have relevant keywords throughout the text without overdoing it. Putting too many keywords within a text is known as stuffing and could bring penalties from the search engines.
- Backlinks: Backlinks are how a search engine establishes the authority of a website. Any website can claim to be an authority in a particular area. By building relevant backlinks, the organization can truly show off how well-regarded it is in the industry and, as a result, be accepted as an authority.
- Provide High-Quality Content: Mental health facility marketing aims to create relationships and connections. The lead-in for this goal is by creating and providing high-quality content consistently to the audience.
These facets of SEO can help a business get seen more reliably in search results, but they’re not the only things to be concerned about.
2. Content Marketing and Strategy
SEO has a few more facets that most businesses don’t realize. Another important one is content freshness. In essence, fresh content is updated regularly and provides real value to the viewer. Content marketing allows a business to develop a schedule of when it will release new content, typically on a blog. These content pieces should also conform to SEO in terms of keyword requirements and backlinks. However, most importantly, it must provide value to the audience. Consistent, regular content production allows for lead generation through search engine results. However, the search engine isn’t the only medium for content marketing clicks that the business can rely on.
3. Building a Community on Social Media
Social media has become the method of choice for people to hear about the world around them. Social media communities are one of the best places to build human connections with potential clients. A community or a page on a social media channel allows for mental health facility marketing focused on the individual. The organization can field questions and comments directly from the audience.
The organization’s content on its main page can be shared through social media, increasing its outreach through the page’s subscribers. These same pots can also be used for targeted ads using the social media channel’s ad service. These ads can help bring more people to the page and drive traffic to the website, using the content to convince the visitor that signing up with this mental health facility is the best option. Building a community on social media ensures that the business doesn’t approach marketing from the perspective of selling a product. It’s more about informing others about their options and letting them decide what they want.
The Immense Power of Mental Health Facility Marketing
There are several methods of getting people to recognize a business. Digital marketing is one of the best from small companies like mental health facilities. However, it’s important to remember that these facilities can’t look at marketing from the same perspective as larger businesses or those in other industries. Mental health is still a taboo topic of discussion in many households. Searching for these topics can be challenging for a person. The best way to reach out to them is to be understanding and build a genuine connection with the potential client. To this end, social media and valuable content can go a long way towards making someone feel welcome and connected to the institution.
Mental Health Facility Marketing At Stodzy Internet Marketing
Yes, you want your business to stay afloat. The beautiful thing about treatment is that you can only do so by helping more people. Effective marketing campaigns not only bring in new treatment leads but also lets people know that your help is available. At Stodzy Internet Marketing, we bring mental health facilities to a new level. For the past ten years we’ve taken mental health facilities and increased traffic, leads, and income. Providing ROI-based campaigns, our knowledge of the industry match our services and data-driven results. Get a free SEO audit today, or give us a call now at 800-761-1426