It was not long ago when people opened up the phone book to find local addiction and mental health service providers. Nowadays, society is turning to the web for information about local recovery companies. In fact, Pew Research reported that three-quarters of web users in the United States rely on the internet in their search for health information. Furthermore, nearly 80% of web users, searching for health information, begin their inquiry using a search engine such as Google or Bing. This is precisely why rehab paid advertising works.
Investing in paid advertisements for your company results in highlighted features of your business’s name, logo, slogan, and contact information directly in front of those searching for health services on major search engines such as Google. In fact, most of the paid advertisements placed on search engines are indistinguishable from search engine results. This specific rehab digital marketing strategy greatly enhances the chances of users clicking the ad before any of the organic, unpaid search results.
In comparison, paid online marketing through display advertisements is quite passive. These types of ads appear at the top margin of a website in the form of banner ads. Display ads can also be positioned to the sides of websites ranging from blogs to online editorials and other sites.
Display rehab marketing ads are displayed on webpages featuring relevant content to encourage already-interested web users to click them and consider the value proposition. Even if your display ads do not immediately convert the prospect into a paying client, the person who sees the ad will recognize your brand the next time he or she sees it. This unique marketing strategy often results in clients who are more likely to become paying customers.
Paid rehab ads on social media display the company’s name, logo, and branding directly in front of social media users. This rehab marketing strategy will ultimately maximize the chances of brand recall which is an essential step in winning over potential customers and converting them into paying customers.
If you are feeling overwhelmed by the complexity of online paid advertising – don’t be! Stodzy’s team of internet marketing professionals are here to break down internet paid ads so that you understand exactly what services are being provided in our serviced industries.
Meet with us, explain your marketing goals, let us help you define your target audience and we will develop a strategic paid advertising campaign on your behalf. Our PPC specialists will carefully craft an online marketing campaign that connects your business to a prequalified audience. You will only pay when your PPC ads are actually clicked by members of your target audience.
Our inbound marketing specialists are here to help you determine which online rehab paid advertising strategy is optimal for your unique business. The paid advertising strategy that is ideal for your specific business largely depends on your target audience. However, you might not have a truly comprehensive understanding of this audience. Even if such an in-depth understanding is developed, only half the battle is won.
The other half of the rehab marketing battle is reaching the audience through both paid and unpaid advertising. This is where Stodzy’s digital marketing professionals excel. We are here to ensure your ad design, ad text, landing page, and call-to-action are tailored to your unique target audience for maximum impact.
Rehab and Mental Health Marketing
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