Drug addiction is a touchy subject that many people are unwilling to discuss. Even people with friends or family members who suffer from the condition avoid talking about it to other people. Suboxone clinic marketing, therefore, needs to approach a touchy subject with the right tone to let those suffering from addiction know that help exists. This approach can’t be the same as other businesses because it’s not about selling a product or a service. It’s about giving the audience options. NIDA mentions that over half a million Americans died from drug overdoses in 2019. With so many people in danger, suboxone clinic marketing is crucial in letting others know that help is available. But how does such an organization raise awareness?
Digital Marketing for Sensitive Topics
Advertising has long been the best way to reach out to an audience and get noticed. It’s been used to significant effect to let people know that a product or a service is available. Over time, however, traditional advertising has become less attractive, especially to smaller businesses. Digital marketing has mostly replaced traditional advertising because it offers significant benefits. Among the reasons small businesses opt for digital marketing are:
- Efficient Costing: While standard ads may cost thousands of dollars to make and even more to get featured on a conventional medium, digital ads cost much less to make and serve. Businesses usually see a significant return on their investment with digital advertising.
- Filtered Leads: Traditional advertising tries to play the numbers game by covering as much of the audience as possible with the message. Digital marketing allows a business to be more precise with its targeting, allowing for higher quality leads to make it to its website.
- Raise Public Perception: Traditional advertising might have made it easier to get spotted in the past, but digital ads are how most people know businesses exist today.
How does the digital realm benefit suboxone clinic marketing? These strategies can help a clinic impact the audience without being too pushy.
Pay-Per-Click Advertising To Target Leads
Suboxone clinic marketing should not try to sell the premise of a product or service. What a clinic sells is a chance at redemption and recovery. According to WordStream, pay-per-click (PPC) advertising serves ads where the company pays every time their ads are clicked. However, crafting a PPC ad does take some skill. Most people can’t distinguish between the best PPC ads and regular content. If a business is just getting started in their internet marketing journey, PPC ads are a great way to establish themselves and get more eyes on their business. PPC ads work best when used alongside a quality landing page. This landing page should be built to answer questions anyone who has clicked on the ad might have and help them understand what the clinic is offering. The core of PPC advertising’s success is search engine optimization (SEO).
Using SEO To Draw More Attention
Almost anything a business does online should use search engine optimization. Moz defines SEO as getting a particular page or article from a website to rank higher in the search engine results. Simplified, SEO is just a way to make a website appealing to both search engines and the average individual. The landing page, as mentioned above, should have phrases and keywords relating to the topic. It should also have several links to other sites to build a backlink profile. Lastly, the content must be high quality and offer help to anyone who encounters it. These three tenets define how a business should be doing its SEO for its web pages. However, static web pages have their limitations. One of the core facets of SEO is the freshness of content. Landing pages may need to be refreshed every so often, so they don’t slide down the search engine results page. An alternative that many institutions use is a blog that is constantly updated with content that genuinely helps visitors. Content marketing can help to bring more visitors to the site.
Content Marketing For a Suboxone Clinic
Because suboxone clinic marketing is a touchy subject, content produced for this purpose can’t be too forward or demanding. It should also follow SEO rules mentioned above, including freshness, keywords, backlinks, and quality. Ideally, a clinic doing content marketing has a wide range of options for the content they produce. Among the content types that have the most appeal are:
- Recovery tools and how they can help a person overcome their addiction
- Research in the field that is pertinent to clinics
- Exploring treatment centers, what they do, and their methodologies for recovery
- Therapies that can work alongside programs to help long-term recovery
- How loved ones can play a part in recovery
- Patterns and signs of substance abuse and how to overcome it with rehab
These are all options for content marketing that broach the subject in a way that isn’t too over-the-top to scare away someone who’s interested. Content marketing works best when partnered with other advertising methodologies, like social media.
Social Media and Building Connections
As mentioned before, suboxone clinic marketing isn’t about selling a product. It’s about offering hope to people who want to quit. Relationship-building is central to achieving this goal. Social media is a unique way for a business to leverage interpersonal interaction to build relationships. Social media marketing can also use targeted ads to filter the people who see the content posted. Users who are most inclined to be converted will be the ones who get served ads most regularly. The result is an organization with a personality and provides good content to its visitors. This approach builds the institution’s reputation and sets it up as an expert in the field – someone a recovering individual can trust.
Suboxone Clinic Marketing At Stodzy Internet Marketing
Yes, you want your business to stay afloat. The beautiful thing about treatment is that you can only do so by helping more people. Effective marketing campaigns not only bring in new treatment leads but also lets people know that your help is available. At Stodzy Internet Marketing, we bring suboxone clinics to a new level. For the past ten years we’ve taken Suboxone clinics and increased traffic, leads, and income. Providing ROI-based campaigns, our knowledge of the industry match our services and data-driven results. Get a free SEO audit today, or give us a call now at 800-761-1426